Relevance. Today, traditional models of school educational work are giving way to media educational approaches. How to use the media environment so that its communication potential contributes to the education of prosocial qualities of schoolchildren?
The purpose of the study is to study the prosocial content of media resources.
Research methods and sampling. Qualitative and quantitative analysis, calculation of percentages. The sample included students of grades 8-9 (n=34 people).
The main results. The VKontakte media resource was chosen as the object of analysis. The most successful prosocial projects with the participation of schoolchildren are: "Ecology of Russia" (365.9 thousand participants), "Ecosphere: ecology + technology = life" (50.1 thousand participants), "Plant a forest" (14.8 thousand participants), "Green Bull" (6.3 thousand participants). Content creators attract the attention of the children's audience to environmental issues using short, accessible, interesting posts, videos, contests among subscribers, surveys, live broadcasts with experts in the field of ecology.
Patriotic education of schoolchildren is successfully implemented on VKontakte by the All-Russian community on the page "Victory Volunteers" (125.2 thousand participants), where each student can tell about the contribution to the victory of their ancestors.
The most extensive social network VKontakte presents content related to helping animals: "These funny animals" (275 thousand subscribers), "All-Russian Animal Protection Movement" (53 thousand participants), "Give a paw" (38 thousand participants), "Give good" (38 thousand participants), etc. Publications with animals evoke strong, sincere feelings among schoolchildren - tens of thousands of views, hundreds and thousands of likes, dozens and hundreds of children's comments.
Conclusion. The prosocial behavior of schoolchildren in thematic volunteer blogs begins with empathy, empathy, support with a like or comment on stories. Due to their popularity for students, media resources and online communities are an effective tool for the dissemination of socio-cultural values.