media discurse. teenagers, the scenario of a fairy tale, he heroes of domestic and foreign cartoons, the psychosemantucs method, differences in perception
Perception by school-age children of the heroes of domestic and foreign cartoons
Matveeva L.V., Anikeeva T.Y., Mochalova Y.V.
The objective of the study is to study the impact of the entertainment discourse of the modern media environment on the children's audience and to conduct a comparative analysis of the perception of school-age children of the heroes of domestic and foreign cartoons, based on a similar fairy tale plot, screening fairy tales.
The study was conducted using methods of psychosemantic scaling with subsequent factorization of data. The factor structures revealed in the course of the study reproduce the semantic spaces of consciousness of schoolchildren who are viewers of the domestic cartoon "The Frog Princess" and the American "The Princess and the Frog", as well as the domestic cartoon "The Scarlet Flower" and the American "Beauty and the Beast", based on the same plots of fairy tales. The study involved 40 adolescents from 13 to 16 years old (23 boys and 17 girls).
Only six factors have been identified, the total variance of the data is 70.9%. 1 factor - moral and ethical 19.8%, 2 - charismatic 17.8%, 3 – strength, courage and sociability 12.9%, 4 - psychological distance 7.7%, 5 - the dangers of behavior 7.1%, 6 - cunning and intelligence 5.7%. Significant differences in the perception of the characters' images were obtained by the first, second, fourth and sixth factors. It is possible to state the differentiation of schoolchildren's perception of cartoon heroes made in different cultural traditions.