How to characterize the audiovisual consumption of early childhood children?

The paper presents a methodological package for the characterization of the audiovisual consumption of children in early childhood, the result of a group of researchers from the sectoral project (Ministry of Education in Cuba) entitled promotion of an audiovisual culture for children and families of early childhood.

This idea arose, due to the vertiginous enrichment and the diversification of screens. So that the data obtained through theoretical studies carried out in different countries, show the increase in consumption habits, now with the presence of a digital scenario with multi-screen access; of an increasingly early start in consumption and also of a greater presence in the general educational and specific school environments. However, it is a reality to recognize that many of these studies use various research models, among which those that are basically descriptive or those in which the researcher prefixes in advance the possible responses of the subjects stand out. Both approach strategies are considered valid, because both provide information about the cultural phenomenon, but they respond to the profile of the communication networks, interested in the levels of acceptance and the growth of their audiences.

From the national approach, the investigations are restricted to quantitative explorations that account for the possession of goods, on the one hand, and consumption habits, on the other. These considerations have skewed the view of the role of consumption in society, ignoring that a deep vision of it means analyzing it from its essential function, which is to give meaning.

An important element is that many of these international and national investigations, although they acknowledge studying childhood, it is found that generally the study subjects are from seven years of age.